Campari präsentiert: Negroni Unlocked – Driving Profits and Trends with a timeless Classic mit Naren Young

What makes the Negroni timeless?
From its storied past, through today’s global bar menus, to its evolving future interpretations – cocktail legend Naren Young takes you on a deep dive into one of the most iconic drinks of all time.

Join us at Bar Symposium Cologne 2025, where Naren will share his insights on the cultural impact, modern twists and enduring legacy of the Negroni – all through the lens of creativity and innovation.